Data, Measurement & CRO
Analytics & Conversion Tracking Setup
Know which website actions drive results. We set up Google Analytics 4 and Google Tag Manager, configure up to 3 key events, verify event delivery, and connect one advertising destination when integration requirements are met.
- GA4 and Google Tag Manager setup
- Up to 3 testable key events
- One advertising destination when supported
- Event test log and handoff notes
Delivery: 7–12 business days after access, event sign-off and website compatibility checks.
Measure the actions that matter
Page visits alone do not show who enquired, submitted a form or reached an important step. We agree on up to 3 business-relevant events, configure them in GA4 through GTM, test their triggers and document the results. Full ecommerce purchase tracking and new server-side infrastructure are scoped separately rather than assumed.
What’s included
- Review the existing tagging approach on one website to avoid duplicate tags within this setup.
- Set up or configure a GA4 property and its website data stream.
- Set up or organize one Google Tag Manager container and connect it to the website.
- Define up to 3 key events with the client, such as form submission, contact click or order initiation.
- Implement agreed event triggers and tags where website elements are technically accessible without custom data-layer development.
- Mark agreed business-critical events as GA4 key events where account permissions allow.
- Configure one supported advertising destination for an available event, subject to access and data-consent requirements.
- If a sales event already exists, check its delivery path to the selected destination; building a new purchase-event source is excluded.
- Test firing with GTM Preview, GA4 DebugView/Realtime and supported destination diagnostics.
- Check for duplicate firing in the configured test scenarios, not a historical data-reconciliation audit.
- Deliver an event inventory, setup notes, test log and operational handoff.
- Up to two revisions to the agreed setup based on client feedback.
- Building ecommerce purchase events from scratch or a custom ecommerce data layer; X-10-04 is separate.
- New tracking-server hosting, GTM server containers or custom Conversions API implementation.
- More than one advertising destination in the base scope.
- Consent-banner/CMP setup or privacy-policy drafting; P-076 is separate.
- A full historical revenue and cross-system accuracy audit; X-10-09 is separate.
- Custom Looker Studio dashboards, BigQuery, CRM integrations or mobile-app tracking.
- Advertising campaign management or ongoing monthly monitoring.
- Paid third-party platform, tool or hosting fees.
- A guarantee of capturing 100% of conversions or matching GA4 and ad-platform totals exactly.
- Substantial website development, redesign or checkout-flow changes.
- Website URL, platform and staging-environment details if available.
- Appropriate GA4, Google Tag Manager and website access, or an authorized technical contact.
- Up to 3 target actions, their pages and successful-completion criteria.
- The selected advertising-platform account and appropriate configuration permissions.
- Details of existing tags, purchase events and tracking tools.
- Your approved consent and privacy requirements, without sharing passwords.
- Permission to run test journeys and create a test order if needed.
FAQ
FAQs
هل الخدمة للمواقع فقط أم للتطبيقات أيضًا؟ Is this for websites or mobile apps?
الباقة الأساسية لموقع إلكتروني واحد فقط. تتبع التطبيقات يحتاج عرضًا مستقلًا. The base package covers one website. Mobile-app tracking requires a separate scope.
كم حدثًا يمكن تتبعه؟ How many events can you track?
حتى 3 أحداث رئيسية متفق عليها، مع تحديد طريقة تشغيل كل حدث واختباره. يمكن طلب أحداث إضافية بشكل مستقل. Up to 3 agreed key events, each with a defined trigger and test. Additional events can be scoped separately.
هل يشمل تتبع مشتريات المتجر؟ Is ecommerce purchase tracking included?
إذا كان حدث الشراء موجودًا بالفعل، نتحقق من توصيله ضمن الربط المتفق عليه. بناء حدث Purchase من الصفر وقيم الطلبات وإجراءات السلة خدمة إضافية X-10-04. If a purchase event already exists, we can verify its agreed connection. Building purchase events, order values and checkout tracking from scratch is the separate X-10-04 add-on.
هل يشمل Meta CAPI أو Server-side GTM؟ Does it include Meta CAPI or server-side GTM?
لا يشمل إنشاء بنية جديدة للتتبع من الخادم أو CAPI مخصص؛ ذلك يحتاج تقييمًا وسعرًا مستقلين. No new server-side tracking stack or custom CAPI implementation is included; these require a separate assessment and quote.
هل يشمل ربط منصات الإعلان؟ Do you connect advertising platforms?
نعم، نضبط وجهة واحدة مدعومة للأحداث المتاحة عند توفر الصلاحيات والمتطلبات التقنية وموافقة جمع البيانات المناسبة. Yes, one supported destination for available events, subject to access, technical prerequisites and appropriate data consent.
هل يضمن الإعداد ظهور جميع التحويلات؟ Will every conversion be recorded?
لا؛ القياس يتأثر بموافقات الزوار، وحظر التتبع، والمنصات والإسناد. نختبر السيناريوهات المتفق عليها ونوثّق نتائجها. No. Consent, tracking restrictions, platforms and attribution affect measurement. We test and document the agreed scenarios.
هل يشمل إعداد موافقة الزوار؟ Is visitor consent setup included?
إعداد نظام الموافقات إضافة منفصلة P-076. نراعي إعدادات الموافقة القائمة عند تنفيذ الوسوم. Consent-system setup is the separate P-076 add-on. We account for existing consent settings when configuring tags.
هل يوجد اشتراك شهري؟ Is there a monthly subscription?
السعر الأساسي دفعة واحدة للإعداد والاختبار والتسليم؛ المتابعة الدورية والخدمات الخارجية المدفوعة غير مشمولة. The base price is a one-time fee for setup, testing and handoff. Recurring monitoring and paid external services are excluded.
كيف تُراجعون جودة التتبع؟ How do you test tracking quality?
باستخدام GTM Preview وGA4 DebugView/Realtime وأدوات الوجهة المتاحة، مع اختبارات عملية للأحداث التي أعددناها؛ التدقيق التاريخي الشامل إضافة مستقلة. Using GTM Preview, GA4 DebugView/Realtime and available destination diagnostics to test implemented events; a full historical data audit is separate.
هل تغيير رأيي في الأحداث ضمن التعديلات؟ Can I change the selected events during revisions?
التعديلات لتحسين التنفيذ المتفق عليه؛ استبدال حدث بآخر مختلف بعد بدء التنفيذ يحتاج تقييمًا، وقد يُسعَّر منفصلًا إذا تغيّر نطاق العمل. Revisions refine the agreed implementation. Replacing an event after work begins needs review and may be separately scoped if it changes the work.
Start measuring the actions behind your decisions
Tell us the 3 website actions that matter most. We will check setup feasibility and implement the agreed tracking scope with a documented test and handoff process.