Industry Solutions
B2B Marketing & Lead Generation
A focused monthly B2B marketing service that connects one LinkedIn Ads campaign with lead qualification, a compatible CRM workflow, one sales-support asset and measurable reporting—without promises of a fixed number of leads or meetings.
- One scoped LinkedIn Ads campaign
- Lead qualification and follow-up structure
- One sales asset and a monthly report
Delivery: Onboarding begins after account access, scope and media budget are approved. The launch plan is agreed during kickoff.
From Ad Clicks to Trackable Sales Opportunities
Clicks alone do not build a B2B pipeline. Your sales team needs context: which company responded, why it fits and who follows up next. We connect one LinkedIn campaign with qualified lead handling in a compatible CRM and reporting that distinguishes enquiries from actual sales opportunities.
What’s included
- Define one B2B offer, one ideal-customer profile and one target market using your inputs.
- Configure and manage one LinkedIn Ads campaign in your account, with two ad-copy versions and client-supplied approved visual assets, or separately scoped creative.
- Configure one Lead Gen Form or existing conversion path and test supported lead-data delivery.
- Set up a basic lead follow-up pipeline in one existing compatible CRM for up to five users, with three prioritisation statuses.
- Produce one single-page text-based sales-support sheet to align messaging and follow-up, excluding specialist graphic design.
- Provide four weekly performance checks per monthly cycle, with optimisation recommendations and one monthly report.
- Run one monthly alignment call with the marketing or sales owner and one consolidated pre-launch revision round for messaging.
Not Included
- LinkedIn media spend, applicable taxes and paid CRM or platform subscriptions are excluded.
- No guaranteed meeting volume, qualified leads, revenue or signed contracts.
- Cold email and direct LinkedIn outreach are separate N-31 and N-32 services.
- Founder LinkedIn management, a documented case study and named-account ABM are separate services.
- Full CRM implementation, custom API integrations, landing-page development and new video/image production are excluded.
- Sales calls, negotiation, closing and manual follow-up after enquiry submission remain with the client’s sales team.
What We Need to Start
- Your offer, pricing and differentiation, plus the sectors, markets and buying roles to target.
- Appropriate access to LinkedIn Campaign Manager, the company page and a media-budget approver.
- An existing compatible CRM with authorised access and a named sales follow-up owner.
- A published privacy policy, accurate offer details and approved, licensed campaign assets.
- Approval of the qualified-enquiry definition, tracking approach and asset-review process.
FAQ
Does the price include LinkedIn ad spend?
No. The fee covers management. Your approved advertising budget is paid directly to LinkedIn from your own account.
Do you guarantee leads or booked meetings?
No fixed volume is guaranteed. We agree on qualified-enquiry criteria and track spend, enquiries and pipeline progression.
Do we need a new CRM?
We use an existing compatible CRM and set up a basic follow-up pipeline. New software subscriptions or a full build are not included.
Do you handle cold outreach and closing?
No. Cold email and LinkedIn direct outreach are separate services. Your team owns sales follow-up and closing.
What do we receive each month?
Management of one campaign, four weekly checks, one alignment call, one text-based sales sheet and a monthly report, subject to the agreed scope.
What if our budget or account access is insufficient?
We assess feasibility before activation. If reliable tracking or launch is not possible, we recommend a different scope or postpone activation.
Is this suitable for every B2B company?
It suits companies with a clear offer, sales follow-up capacity and a separate ad budget. Otherwise, foundational work may be needed first.
Build a B2B Pipeline Your Team Can Act On
Share your offer, target market, CRM setup and intended ad budget. We will assess fit and confirm the scope, schedule and final commercial proposal before any commitment.