Paid Advertising
Ad Account Audit
Understand what affects your ad performance before spending more. We review your ad account, campaigns, budgets, and targeting, then deliver a prioritized report of issues, improvement opportunities, and actionable recommendations.
- Account & campaign performance audit
- Issues & improvement opportunities
- Prioritized recommendations report
- Spending & targeting review
Delivery: Within 5 business days after receiving the required access and information
What’s included
- Review the structure and settings of one Google Ads or Meta Ads account, covering account configuration, campaign objectives, and up to 5 selected campaigns over the last 90 days.
- Analyze available campaign performance metrics, including spending, impressions, clicks, cost per result, conversions, and advertising return where suitable data is available.
- Review targeting, audiences, placements, search keywords, and bidding strategies as applicable to the selected platform and campaigns.
- Assess budget allocation, existing ads, copy, and creative performance to identify key opportunities for improving efficiency and messaging.
- Conduct a preliminary review of conversion objectives and tracking status visible within the advertising account, identifying potential issues that require a separate technical audit.
- Deliver one audit report covering findings, verified issues, improvement opportunities, potential impact, and actionable recommendations ranked by priority.
Not included
- Implementation of fixes or changes to campaigns, budgets, or advertising account settings.
- Ongoing advertising management or optimization after the audit report is delivered.
- New campaign creation, advertising design, or new ad copy production.
- Advanced technical auditing or repair of Pixel, GA4, GTM, or Conversions API implementations.
- Lead quality analysis or reconciliation of advertising data with sales or CRM records.
- Cross-channel sales attribution analysis or measurement of true causal advertising impact.
What we need to start
- The account or platform to audit
- The time period
- View and analysis access to the account
Delivery & revisions
| Item | Details |
|---|---|
| Service Type | One-Time Audit |
| Scope | An account or platform and a period set before purchase |
| Delivery timing | Within 5 business days after receiving all requirements |
| Revisions | Up to two report revisions based on client feedback |
| Campaign Limit | Up to 5 campaigns selected by the client or prioritized for review |
| Deliverable | One audit report with issues, improvement opportunities, supporting evidence, and recommendations |
Add-ons
Pick what fits, your total updates live.
FAQ
What does the report contain?
Each problem, its impact, priority and the recommended fix.
Do I give you my account password?
No. Granting view and analysis access is enough.
Does it cover measurement accuracy and lead quality?
No. These are paid add-ons, not included automatically.