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Paid Advertising
Mobile App Marketing
Ads to attract users to your app and better visibility in app stores, for more downloads.
- User-acquisition ads
- App store optimisation (ASO)
- Ad budget billed separately
Delivery: Setup and store-optimisation timing is set after inputs are received
What’s included
- Ads to attract users to a mobile app.
- Improving the app’s visibility in app stores.
- Suggested ASO elements: keywords, title, description and app-page notes.
Not included
- Paid ad budget: separate from the service cost.
- An ad and message testing plan, and a new creative concept: separate add-ons.
- Automatic campaign renewal: not assumed.
What we need to start
- App links
- Operating system
- Target countries
- Access permissions
- Available budget
Delivery & revisions
| Item | Details |
|---|---|
| Service type | One-time |
| Campaign scope | Set whether it covers setup only or running for an agreed period |
| Publishing ASO | Publishing responsibility is set in the agreement |
Add-ons
- Ad & Messaging Test Plan+$500
- New Ad Concept with Variations (Creative Concept) / idea+$2,400
FAQ
Is the ad budget included?
No. It is separate from the cost of the service.
What does store optimisation include?
Keywords, title, description and notes for the app page.
Does the campaign renew automatically?
No, no automatic renewal is assumed.