Strategy & Research

Marketing Offer Strategy & Development

We shape a clear, usable offer that brings together the promise, inclusions, incentive and terms, so your customer understands why to choose you.

From $399 one-off

Delivery: One usable offer file

$399 Buy now

What’s included

Designing the offer and reviewing the service offer.
Researching competitors’ offers and suitable offers.
One offer file covering: audience, promise, inclusions, differentiators, incentive, terms and CTA.
The core offer includes a marketing promise. The add-on develops alternative versions of the main promise.

Any guarantee or incentive is not written until the client approves its terms and ability to deliver it.
The service does not include writing, designing, or developing a complete sales page.

Item	Details
Output	One usable offer file
File contents	Audience, promise, inclusions, differentiators, incentive, terms, CTA
Guarantee & incentive	Written after the client approves their terms

Receive the service description
We receive the service description, its inclusions, the target market and any current offer.
Research offers
We compare competing offers in your target market.
Shape the offer
We shape the offer with its promise, inclusions, differentiators, incentive and terms.
Approve incentive & guarantee
We write any guarantee or incentive only after you approve its terms and your ability to deliver it.

Pick what fits, your total updates live.

What do I receive in the end?

One usable offer file covering the audience, promise, inclusions, differentiators, incentive, terms and CTA.

Will you include a guarantee in the offer?

Any guarantee or incentive is written after the client approves its terms and ability to deliver it.

Does it include competitor research?

Yes, a comparison of competing offers in the target market.

What do you need from me?

The service description, its inclusions, the target market and any current offer.