Content Plan

What you receive

Turn your business goals and audience needs into content themes, formats and a usable publishing plan.

Potential scope

• A focused review of the account, business and audience
• Content goals and priorities
• Practical themes and content ideas
• Educational, promotional, interactive, entertainment or inspirational content as appropriate
• Post formats, platforms and publishing sequence or timing when needed
• Indicators for assessing content performance

Expected handover

• A content plan for the agreed period
• Ideas, angles and content formats
• A schedule or document the production team can use
• Priorities and indicators for follow-up