Strategy & Research
Comprehensive Quarterly Marketing Strategy & Plan
A clear 90-day marketing plan defining your audience, messages, channels and goals, ending in steps you can start executing.
- A 90-day plan
- 3-competitor comparison
- Includes up to two revisions to the plan based on client feedback.
What’s included
- A 90-day plan (the core version).
- Customer personas (audience), the promise and messages.
- We compare the offers, messaging, and differentiators of 3 competitors. Pricing and advertising analysis are separate add-ons.
- Channels, goals and 90-day execution steps.
Not included
- New market research within two revisions to the plan based on client feedback..
- The service covers strategy and planning, not campaign execution or content production.
What we need to start
- Business description
- Services / products
- Target market
- Past marketing results
- Known competitors
Delivery & revisions
| Item | Details |
|---|---|
| Plan period | 90 days |
| Format | PDF or Word file |
| Competitors | Comparison of 3 competitors |
| Review | Two rounds on the same plan, without new market research |
| Delivery starts | From completion of the information |
How we work
- Receive information
We receive your business description, services/products, target market, past marketing results and known competitors.
- Analysis
We define the audience and messages and compare 3 competitors.
- Build the plan
We set channels, goals and 90-day execution steps.
- Delivery & review
We deliver a PDF/Word file, with two review rounds on the same plan.
Add-ons
Pick what fits, your total updates live.
FAQ
What period does the plan cover?
The core version includes a 90-day plan.
What does the file contain?
The audience, messages, a 3-competitor comparison, channels, goals and 90-day execution steps.
Can the plan be revised?
Yes, two review rounds on the same plan, not new market research.
What is needed to start?
Your business description, services/products, target market, past marketing results and known competitors.