Data, Measurement & CRO
Website A/B Testing
Compare two ready-to-test versions of one page or element against a defined conversion goal, with controlled traffic allocation, quality checks and a clear decision report—subject to traffic and tracking readiness.
- One test of two ready variants
- One primary conversion goal
- Traffic allocation and tracking QA
- Evidence-aware findings and decision report
Delivery: Setup after prerequisites are ready: 3–5 business days; then monitoring for up to 28 calendar days or the agreed stopping rule, without guaranteeing a conclusive result.
Choose Changes Based on Evidence, Not Guesswork
A new headline, call-to-action or page element may change how visitors respond. Rather than declaring a preferred design, we define a testable hypothesis and conversion goal, compare two supplied variants under controlled conditions, and report the evidence and its limits. If traffic or tracking is unsuitable, we flag that before launch.
What’s included
What's included
- Initial readiness review of one page, two variants, and available traffic/conversion history.
- One test hypothesis, one primary success metric and an agreed stopping rule.
- Configure one A/B experiment that allocates visitors between two existing variants using a compatible platform.
- QA variant delivery and conversion tracking with basic desktop and mobile checks.
- Up to four data-health checks across a monitoring period capped at 28 calendar days.
- Analyze available outcomes, including uncertainty and sample-size limitations.
- One final report with the data, methodology and recommendation—without fabricating a winner.
- A brief written or short-call handover of the results.
Not included
- Building a complete B landing page or rewriting a page; available separately via M-094 when applicable.
- Launching an ad campaign or purchasing traffic; P-111 or a separate scope.
- Paid experimentation software, visitor-based fees and other third-party costs.
- Major custom development, multiple-page rebuilds or complex checkout experimentation.
- A full CRO program, complete analytics audit or analytics setup from scratch.
- Any guarantee of sales uplift, statistical significance or a winning variant.
- Permanent production rollout of the chosen variation after the experiment.
What we need to start
- Website/test-page URL and appropriate site or staging access.
- Two ready-to-test versions and a description of the precise difference.
- Access to the compatible testing/analytics tool and conversion goal or the means to configure it.
- Historical traffic and conversion figures for feasibility and sample-size planning.
- One decision-maker approval for the hypothesis, measurement plan and stopping rule.
- Any privacy, cookie-consent or user-permission constraints.
FAQ
Frequently asked questions
ماذا أستلم مقابل الخدمة؟ What will I receive?
اختبار A/B واحدًا لنسختين جاهزتين على موقع واحد، وهدف تحويل واحدًا، وفحوصًا أساسية، ومتابعة حتى 28 يومًا، وتقريرًا يوضح الأدلة والتوصية. One A/B experiment across two ready variants on one website, one primary goal, basic QA, up to 28 days of monitoring and a report explaining the evidence and next steps.
هل تنشئون النسخة الثانية؟ Will you build the second variant?
لا؛ يجب أن تكون النسختان جاهزتين. إنشاء نسخة ثانية كاملة لصفحة هبوط خدمة إضافية M-094. No. Both variants must be ready. Building a complete second landing page is a separate add-on (M-094).
هل النتيجة مضمونة خلال 28 يومًا؟ Will there be a winner within 28 days?
لا؛ مدة المتابعة لا تعني بلوغ عينة كافية أو ظهور فائز. نحدد خطة قياس مسبقة ونوضح إذا ظلت النتيجة غير حاسمة. No. Monitoring duration does not guarantee enough data or a winning variant. We predefine the plan and report inconclusive findings when necessary.
ما الحد الأدنى للزيارات المطلوبة؟ How much traffic is required?
لا يوجد رقم ثابت يصلح لكل موقع؛ يعتمد على معدل التحويل الحالي وحجم الأثر المراد كشفه وقوة الاختبار، ونفحص ذلك قبل الاتفاق. There is no universal threshold. Required traffic depends on baseline conversion, detectable effect size and statistical power; we assess feasibility first.
هل تتضمن الباقة رسوم منصة الاختبار؟ Are testing-platform fees included?
لا؛ إذا تطلب التنفيذ أداة مدفوعة، نحدد رسومها وشروطها قبل الموافقة، وتكون على حساب العميل. No. We identify any required subscription or usage fees before agreement; the client pays the provider.
هل يمكن الاختبار باستخدام حملة إعلانية؟ Can we test paid-ad traffic?
نعم عند توفر المتطلبات ولكن إعداد الحملة أو إدارتها أو تمويلها ليس ضمن السعر، ويُراجع نطاق الإضافة P-111 مستقلًا. Potentially, subject to feasibility. Ad creation, management and spend are not in the base service; P-111 is considered separately.
ما الفرق بين اختبار A/B وتحسين معدل التحويل؟ How is this different from a full CRO service?
J6 تجربة واحدة محددة. تحسين معدل التحويل J5 نطاق أوسع قد يشمل تشخيص الصفحة، واقتراح تغييرات متعددة، وتنفيذ تحسينات. J6 runs one defined experiment. J5 is a broader conversion-optimization engagement covering investigation and improvements.
هل تُطبَّق النسخة الأفضل بعد الاختبار؟ Will you implement the winner afterwards?
نقدم توصية تنفيذية، لكن النشر الدائم أو إعادة تصميم الصفحة يتطلب نطاق تنفيذ منفصلًا. We provide the recommendation; permanent rollout or redesign requires a separate implementation scope.
Start With an Experiment Feasibility Check
Share the page URL, two ready variants and available traffic/conversion figures. We’ll confirm whether one experiment is feasible and which tools are required before agreeing on scope and timing.