Data, Measurement & CRO
Tracking Audit
Before you act on campaign numbers, validate the tracking behind them. We audit GA4 and GTM for one website, test up to 8 priority events, and deliver an actionable, prioritized report—without changing your setup.
- One website, GA4 + GTM audit
- Up to 8 priority events tested
- Clear findings and prioritized fixes
- Read-only review; no implementation
Delivery: Within 7 business days after access and inputs are complete.
Find the tracking gaps before paying for fixes
When conversions disagree across your website and ad dashboards, the campaign is not necessarily the problem. Duplicate events, inaccurate values, broken tags and normal attribution differences can all play a role. We reproduce selected user journeys, distinguish verified defects from measurement limitations, and provide a prioritized repair plan.
What’s included
What's included
- Review one website, one GA4 property and one GTM container, subject to available access.
- Review core measurement settings, IDs, duplicate tags, event naming and relevant parameters.
- Validate up to 8 priority events using Tag Assistant, GA4 DebugView and accessible journeys.
- Review one ad platform, Google Ads or Meta, when present and accessible.
- Conduct a basic technical review of consent behavior if a consent banner exists; no legal compliance audit.
- Record correct, faulty and unverified items, including reproducible steps and available evidence.
- Deliver a concise PDF and prioritized issue register: problem, potential impact and recommended next step.
- Provide a 30-minute findings walkthrough and one editorial clarification round.
Not included
- Implementing changes in GTM, GA4, ad platforms or website code.
- Implementing or rebuilding store purchase events; existing add-on X-10-04 is separate.
- Ongoing recurring monitoring; existing add-on P-085 is separate.
- Additional websites, GA4 properties, GTM containers or more than 8 events.
- Comprehensive privacy or legal compliance assessments.
- Recovering historical missing data or guaranteeing identical figures across analytics and ad platforms.
- Server-side tracking, CAPI, app SDKs and analytics beyond the agreed web scope.
What we need to start
- Website URL and brief details of your priority conversion journeys.
- Appropriate read access to GA4 and GTM, plus preview access as needed for testing.
- Read access to one ad platform if its conversion link is part of the review.
- Non-sensitive test data or a safe test-order path if purchase events must be checked.
- A point of contact available to clarify tracking questions.
FAQ
Frequently asked questions
هل تُصلحون الأخطاء التي تكتشفونها؟ Do you fix the issues you find?
لا. نوضح خطوات العلاج وأولوياته، ويمكن تسعير التنفيذ كخدمة مستقلة بعد مراجعة الأعطال. Not in this audit. We provide a prioritized fix plan, and implementation can be scoped separately.
ما الحسابات التي يشملها السعر؟ Which accounts are covered?
موقع واحد، وحساب GA4 واحد، وحاوية GTM واحدة، حتى 8 أحداث مهمة، ومراجعة منصة إعلانية واحدة إذا توفرت صلاحياتها. One website, one GA4 property, one GTM container, up to 8 priority events and one ad platform where access is available.
هل تضمنون تطابق أرقام GA4 والإعلانات؟ Will GA4 and ad platform totals match exactly?
لا. نبحث عن أخطاء التتبع المثبتة ونوضح أسباب الفروق الممكنة؛ نماذج الإسناد والموافقة قد تنتج فروقًا طبيعية. No. We investigate reproducible defects and explain differences that can arise from attribution, consent and reporting rules.
هل يشمل فحص أحداث شراء المتجر؟ Can you check an existing purchase event?
يمكن مراجعة حدث شراء موجود ضمن الأحداث الثمانية إذا أُتيح مسار اختبار آمن؛ أما إنشاء الحدث أو إصلاحه فهو عمل منفصل. Yes, within the eight selected events if safe testing is possible. Building or repairing it is separate.
هل تحتاجون صلاحية تعديل الحسابات؟ Do you need edit access?
نعتمد أولًا على صلاحيات قراءة ومعاينة ملائمة، ولا ننشر تغييرات في حساباتك أثناء التدقيق. We prioritize appropriate read and preview access and do not publish changes during the audit.
متى يصل التقرير؟ When is the report delivered?
خلال 7 أيام عمل من اكتمال الصلاحيات والمدخلات اللازمة للاختبار. Within 7 business days after all required access and test inputs are ready.
ماذا لو كانت الأدوات أو البيانات لا تسمح بفحص حدث معين؟ What if an event cannot be tested?
نذكره في التقرير بوضوح على أنه غير قابل للتحقق بدل اعتباره صحيحًا أو خاطئًا دون دليل. We flag it as unverified in the report rather than claiming a pass or fail without evidence.
Know what your tracking can—and cannot—tell you
Order a tracking audit for an evidence-based event review and a prioritized repair plan. We confirm your account and website scope before starting.