Design & Identity
Lead Magnet Content & PDF Design
Turn your expertise into a practical resource worth saving. We shape the angle, write and design an 8-page branded PDF with a clear next step. Landing pages and lead-capture forms are not included.
- One 8-page PDF resource
- Audience-focused concept and topic
- Up to 1,200 words written and edited
- Designed around your brand
Delivery: Within 7–10 business days after the complete brief, topic approval and reference materials are received.
A Useful Resource, Not Just Another Download
People rarely share their contact details without a compelling reason. We start with a question your audience genuinely wants answered, then turn it into a concise checklist, quick guide or workbook. We write, edit and design the asset in your brand style, with a relevant next-step prompt. Delivery does not include publishing, lead capture infrastructure or guaranteed sign-ups.
Additional scope points: Two consolidated revision rounds; Share-ready final PDF
What’s included
- One brief identifying the audience, problem, offer and desired next step.
- One proposed topic angle and working title before writing begins.
- A clear structure for one 8-page asset, including cover and closing page.
- Write and edit up to 1,200 words in one language using approved source information.
- Branded page design aligned with the supplied logo, palette, type and content.
- Simple layout elements such as lists, tables and checkboxes within the agreed pages.
- One closing call to action linked to a client-selected next step.
- Editorial, message and layout quality checks, including correction of MartGain production errors.
- Two consolidated revision rounds within the agreed brief and scope.
- Delivery of one final downloadable, share-ready digital PDF.
Not Included
- Landing page development, lead-capture forms or CRM setup.
- Email/WhatsApp welcome sequences, automations or automated delivery setup.
- Paid media, publishing the asset or managing a distribution campaign.
- Original research, interviews, surveys or field data collection.
- Long-form books, multiple assets or translation into another language.
- Video, motion design or a full brand identity system.
- Editable source files or additional promotional graphics; available separately.
- Paid stock/font licences and third-party subscriptions not approved in advance.
- Guaranteed downloads, leads, conversion rates or sales.
What We Need From You
- A description of the offer, target audience and business objective.
- Your logo, colours, typography and available brand assets.
- Reliable source materials, references and examples you can legally use.
- One approval owner who consolidates feedback into a single document.
- The destination for the closing CTA, such as an existing contact or form URL.
- Permission to use any third-party imagery, testimonials or marks.
Delivery & Revisions
| Item | Details |
|---|---|
| Scope | One 8-page PDF in one language |
| Writing | Up to 1,200 edited words |
| Start | After brief completion and topic approval |
| Estimated timing | 7–10 business days after inputs are approved |
| Revisions | Two consolidated rounds on the same asset |
| Delivery | One share-ready PDF file |
| Editable source | Separate optional add-on |
How we work
How We Create the Resource
- 1. Audience & brief
We review one audience, its problem, the resource goal and reference materials.
- 2. Topic & outline
We propose a title and 8-page outline for approval before writing.
- 3. Writing & editing
We write actionable copy up to 1,200 words and check provided claims.
- 4. Design & review
We design the pages and process two consolidated revision rounds.
- 5. Final delivery
We deliver the final PDF and clarify the suggested next step for distribution.
FAQ
Frequently Asked Questions
What is a lead magnet?
A useful resource offered free to a target audience, such as a checklist or short guide, to support a relevant follow-up action.
Does the package include writing and design?
Yes. It includes one topic outline, up to 1,200 edited words, and design of one 8-page PDF in one language.
Will you build the landing page or form?
No. Landing pages and lead-capture forms are separate services and are not included in the PDF fee.
Do I need to supply finished copy?
No. We write from your brief and approved source materials. Specialist facts and numerical claims require your review and approval.
Is an editable source file included?
The base package includes the final PDF only. The editable source can be purchased as an add-on.
How many revisions and when is delivery?
Two consolidated revision rounds; estimated delivery 7–10 business days after approval of inputs. Delayed approvals can shift the timeline.
Does the lead magnet guarantee leads?
No. Results also depend on audience fit, traffic, sign-up experience, distribution and follow-up.
Can I get a bilingual version?
The base package covers one language. Translation or a separately laid-out second version requires a separate quote.
Give Your Audience Something Worth Saving
Share the offer, audience and available source materials. We will review the fit for one 8-page resource and confirm the scope before production.
Additional FAQ:
Which resource formats are supported?
We develop one 8-page format, such as a checklist, short guide or workbook, depending on the brief.