Design & Identity
Brand Identity Design
A cohesive visual identity for your business: two initial logo directions, a colour and typography system, an 8–12-page usage guide, and files prepared for digital and print use.
- Two initial logo directions
- Colour and type usage rules
- An 8–12-page identity guide
- Digital and print-ready files
Delivery: 12–15 business days after receiving a complete brief, excluding time awaiting client approvals.
A consistent identity, not a collection of disconnected designs
When different people design for your business, the logo, colours and type should still feel like one brand. Good-looking artwork is not enough without simple rules everyone can follow.
We start with your business, audience and preferred direction, then create a logo and visual system supported by a practical usage guide. You receive organised assets your team or future designers can use consistently.
What’s included
- A focused discovery session and review of your business, audience and supplied references to define the visual direction.
- Two initial logo directions, then full development of one selected and approved direction.
- One approved primary logo with colour, monochrome and reversed variants, not separate new logos.
- A 3–5-colour primary/supporting palette with suitable HEX/RGB/CMYK codes, two recommended typefaces for headings/body copy, and core usage rules.
- An 8–12-page PDF guide covering the logo, variants, clear space, colours, typography and basic do/don’t examples.
- An organised set of transparent PNG, SVG and PDF files for digital/print use, plus an editable master in the chosen design tool.
- Two consolidated revision rounds on the selected direction; correction of agreed-scope production errors does not consume those rounds.
Not Included
- Naming, tagline creation or trademark/legal clearance; a naming add-on can be scoped separately.
- Business cards, stationery, profile/cover images and social post templates; these are separate deliverables.
- Packaging, signage, in-store displays and print production setup.
- Website design/development, channel management, campaign production and ongoing content.
- Third-party font, image or asset licence fees and legal registration or regulator approvals.
- A second brand, a new direction after the selected route is approved, or unlimited revisions.
What We Need to Start
- Your final correctly spelled brand name, business category and core products or services.
- A short description of target customers, core message and intended brand impression.
- Two to five liked/disliked references and any known mandatory colours or constraints.
- One contact authorised to consolidate feedback and approve the direction, revisions and final work.
Delivery & Revisions
| Item | Details |
|---|---|
| Table Deliv | One approved logo + colour and typography system + an 8–12-page PDF guide |
| Table Concepts | Two initial directions; development of one selected route |
| Table Files | PNG, SVG and PDF + editable master in the design tool used |
| Table Revisions | Two consolidated rounds on the selected direction |
| Table Timeline | 12–15 business days from a complete brief, excluding approval wait times |
| Table Accept | Written approval of the selected route and final files before closure |
Add-ons
Pick what fits, your total updates live.
FAQ
Frequently Asked Questions
Is this just logo design?
No. It includes an approved logo, colour and typography rules, and an 8–12-page usage guide. If you only need a logo, our separate logo-design service may be more suitable.
How many directions and revisions are included?
Two initial logo directions, development of one selected route, and two consolidated revision rounds.
What is in the brand guide?
Approved logo versions, clear space, colour codes, type choices, usage rules and basic do/don’t examples in an 8–12-page PDF.
Are the files suitable for print?
We supply vector and digital assets for general print and screen use. Print-vendor specifications, proofing and production are not included.
Are business cards or social templates included?
No. Business cards, profile/cover designs and reusable post templates are separate add-ons, so you only buy what you need.
Can I edit the final files?
An editable master is included in the delivery package. Any commercial fonts or third-party assets must be licensed separately by the client.
Do you guarantee trademark clearance?
No. Legal clearance and trademark registration are not part of identity design or naming suggestions; consult a qualified specialist where required.
When does the timeline start?
Once we have a complete brief and a designated decision-maker. The 12–15 business days exclude time waiting for approvals.
Give your team a usable identity, not just a logo file
Start with a clearly scoped identity: two initial directions, one approved logo, colour and typography rules, and an 8–12-page guide. Review the scope, order the service and add only the applications you need.