Social & Content
Advertising Campaign Copywriting
One campaign. One consistent message. Get 12 social captions and ad copies with tailored hooks, headlines, and calls to action, delivered in an organized file for your design and advertising teams.
- 12 campaign-specific social captions
- One consistent message for your offer
- Organized copy file with 2 revisions
Delivery: Within 5 business days after receiving the campaign brief, materials, and confirmed platform scope.
Your Ads and Social Posts Should Tell the Same Story
An ad makes the promise; your social posts give people reasons to care. When the messaging is disconnected, your team ends up rewriting it at every handoff. We connect the copy around one offer and one defined audience.
We start with your offer, campaign objective, and product differentiators, then write 12 captions and ad copies that vary in angle but stay on message. Your team receives structured text, hooks, and next-step CTAs without unsupported promises.
For businesses and teams with a defined campaign and offer that need the written copy, not account management or creative production.
What’s included
- Brief review of the campaign objective, offer, audience, and product or service using client-supplied information.
- Define one core campaign message and three short copy angles to add variety without changing the central promise.
- Write 12 campaign-specific social captions and copies for one selected social platform, with a guideline of up to 100 words per caption.
- Align copy with the approved brand voice while recognizing the differences between organic social posts and paid advertisements.
- Edit for language and clarity, checking consistency of client-provided offer facts and limitations across all assets.
- Deliver an editable document organized by copy type, order, intended use, and suggested CTA.
- Include two consolidated text revision rounds within the approved offer, audience, and scope.
Not Included
- Graphic, carousel, motion design, or video production.
- Ad-account setup, launching campaigns, budget management, or post-launch optimization.
- Scheduling, publishing, or community moderation.
- A comprehensive marketing strategy, long-term content strategy, or in-depth primary market research.
- Video ad scripts, social stories, or multilingual/cultural adaptation; these are separate services.
- Adapting copy for additional platforms, audiences, or markets beyond the agreed scope.
- Landing pages, email sequences, or Google Search Ads copy within this package unless scoped separately.
- Extra captions or ad copies beyond the 12 captions and 3 ads without an add-on.
- Guaranteeing clicks, conversions, sales, or ad-platform approval.
- Specialist legal review of claims, pricing, and promotions; the client remains responsible for offer accuracy and compliance.
What We Need to Start
- Primary campaign objective
- Product or service description
- Offer, price, terms, and expiry date if any
- Target audience and core motivation or problem
- Verified differentiators and supportable benefits
- Chosen social platform for captions
- Chosen paid advertising platform
- Requested primary language and brand voice
- Destination link or desired customer action
- Existing brand voice references and approved examples
Delivery & Revisions
| Item | Details |
|---|---|
| Service type | One-time copywriting project — one campaign |
| Social captions | 12 captions for one selected social platform |
| Ad format | Hook/headline, primary text, suggested CTA |
| Language | One client-selected language |
| Campaign scope | One campaign, one offer, one core audience |
| Deliverable | Organized editable copy document |
| Target delivery | Within 5 business days after complete inputs |
| Revisions | Two consolidated revisions within campaign scope |
| Execution | Design, publishing, and ad launch excluded |
| Dependencies | Delayed approvals or offer changes can extend timing |
How we work
- Campaign Brief
We review the objective, audience, offer, differentiators, and selected platforms, then confirm the campaign scope.
- Message & Angles
We shape an evidence-based campaign promise, one consistent message, and three angles supporting the same objective.
- Copy Development
We write 12 captions and ad copies tailored to their placements and next-step CTAs.
- Editing & Delivery
We review consistency, language, and claims, deliver an editable file, and apply the two included revisions.
Add-ons
Pick what fits, your total updates live.
FAQ
Frequently Asked Questions
What exactly will I receive?
An editable file containing 12 social captions and 3 paid-ad copies for one campaign, along with the core message, hooks, and CTAs.
Are the texts ready to publish?
The copy is ready for your team to review and use in design or publishing tools; designing and launching assets are not included.
Does this include ad campaign management?
No. This is a copywriting service. Audience targeting, budgeting, launching, and optimization are not included.
Can the copy be used across multiple platforms?
One social platform and one ad platform are selected at purchase. Adaptation for additional platforms requires separate scope.
Do you create a full campaign strategy?
We shape a message and copy angles from your brief, but full market research and marketing strategy are separate services.
Is a video ad script included?
No. Video ad scripting is available as a separate service or add-on depending on scope.
How many revisions are included?
Two consolidated revisions are included within the approved scope. In-scope delivery errors are corrected separately.
What do you need before starting?
Your campaign objective, audience, offer and terms, product differentiators, selected platforms, brand voice, and destination or CTA.
Do the ads guarantee sales or performance?
No. Copy quality is one factor; results also depend on the offer, audience, visuals, landing page, budget, and campaign setup.
Give Your Campaign One Clear Voice
Share your campaign objective, offer, and audience. Receive 12 connected social captions and paid-ad copies in one organized file for your team.