Social & Content
Content Strategy & Editorial Calendar
Publish with purpose, not just to fill a calendar. We define your content pillars, key messages and brand voice, then turn them into a practical four-week calendar with a clear role, channel and proposed timing for each topic.
- Goal-led content pillars
- Four-week editorial calendar
- Up to 12 topics across two channels
Delivery: First draft within 7 business days of receiving all required inputs, followed by up to two in-scope revisions.
You have content. Does every post have a clear job?
Your team may be publishing consistently without knowing which topics to prioritize or how each post connects to buyer questions and decisions. The challenge is not always a shortage of ideas. It is the lack of a clear direction that gives every piece a purpose: attract the right audience, build trust, and clarify the next step.
What’s included
- One strategy document Brief review of the business, content goals, target audience and available account information.
- A concise qualitative look at existing content and two relevant competitor or reference examples, not a full competitive audit.
- Define 3–4 content pillars connected to audience needs, core messages and business goals.
- Create a short tone-of-voice guide with style principles, pitfalls and three brief illustrative examples.
- Recommend a purpose-led content mix: awareness, education, proof, objection handling and next actions.
- Build a four-week publishing calendar with up to 12 content topics or slots across up to two channels, presented in weekly or monthly view.
- Specify the topic, pillar, format, channel, proposed timing and message or CTA for each slot, without writing final captions.
- Recommend three content KPIs as measurement guidance—not guaranteed outcomes.
- Deliver one usable strategy document with up to two consolidated in-scope revisions.
Not included
- Writing finished captions, complete posts or ready-to-shoot video scripts.
- Graphic, carousel, video production or photography.
- Scheduling, publishing, full account management, comments or inbox handling.
- A calendar longer than four weeks or more than 12 slots in the base package.
- Ten additional ideas beyond the base calendar.
What we need to start
- Business description and core products/services
- Business goals for the upcoming content period
- Primary audience and recurring buyer questions or objections
- Current social accounts and published materials, if available
- Up to two target platforms
- Existing brand identity and voice guidelines, if available
- Offers, priorities or dates relevant to the target month
- Delivery document language and approval contact
Delivery & revisions
| Item | Details |
|---|---|
| Deliverable | A file of pillars, tone and a publishing schedule |
| Calendar type | Weekly or monthly, chosen before purchase |
| Add-ons | Separate from the base calendar |
How we work
- Receive the brief
We review business goals, audience, existing channels and the two selected platforms.
- Define content direction
We define content pillars, key messages, brand voice and the job each type of post should do.
- Build the editorial calendar
We distribute up to 12 topics across four weeks with format, channel, priority, timing and CTA.
- Deliver & refine
We deliver the strategy and calendar and complete up to two rounds of consolidated feedback.
Add-ons
Pick what fits, your total updates live.
FAQ
What do I get?
For a business that can produce its content but needs a clear decision framework for what to publish and why—not for one seeking finished graphics, captions or full account management.
Ideal Fit
For a business that can produce its content but needs a clear decision framework for what to publish and why—not for one seeking finished graphics, captions or full account management.
Are the ten extra ideas included?
No. They are a separate add-on, outside the base calendar.