Design & Identity
Monthly Ad Creative Production
Keep your ads fresh with more than simple resizing. Each month, receive 4 original static ad concepts, 4 testable variations, two sizes per design, and a practical creative test plan—without paying for campaign management.
- 4 original ad concepts every month
- 4 creative variations for testing
- 16 exports across two sizes
- Actionable creative test plan
Delivery: First drafts within 5 business days of complete inputs; the monthly batch is delivered after approval within the subscription cycle.
Resizing an ad is not a new creative test.
When the same ad keeps running, it is hard to tell whether the message, image, or offer needs work. Testing calls for distinct ideas—not just the same artwork resized.
MartGain develops four distinct static ad concepts each month for one offer, then creates one purposeful variation for each. You receive eight ad designs in two sizes each, supported by a test hypothesis for every concept.
The test plan tells your media team what to compare when the ads go live. A winner can only be identified after real delivery data is available; campaign operation and detailed results analysis are not included in the base subscription.
Designed for brands with a defined offer and a media buyer or in-house team, but without a predictable monthly supply of test-ready creative.
4 original concepts + 4 variations + 16 PNG/JPG exports in two sizes (1:1 and 9:16) + on-ad copy and concise testing hypotheses + a monthly handover summary.
What’s included
What’s included each month?
- A written brief or short kickoff call to confirm the offer, audience, ad platform, and messages to test.
- Develop 4 original visual ad concepts per month for one brand and one offer, each with a different creative angle.
- Produce one finished static ad design for each original concept (4 masters), using the client’s brand assets and product visuals.
- Create one purposeful variation per concept (4 variants), changing a specific hook or major visual element—not merely resizing.
- Prepare 8 creatives in 1:1 and 9:16 sizes for a total of 16 PNG/JPG exports for relevant Meta ad placements.
- Adapt concise on-creative copy and a clear CTA for each design, based on the client’s approved offer and one agreed language.
- Deliver a creative test matrix identifying the variable between each concept and variation and suggested evaluation metrics.
- Provide a named, organized delivery folder with all versions, sizes, and a concise monthly handover summary.
- Include two consolidated revision rounds on in-scope creative and copy, with MartGain implementation errors corrected separately.
What’s outside the subscription?
- Campaign setup, operation, media spend, audience targeting, and performance optimization in Meta Ads Manager.
- Guarantees of CTR, ROAS, sales, or a winning creative before actual test data exists.
- Video, motion graphics, product shoots, or UGC production; these are separate services.
- Brand identity creation from scratch, new offer strategy development, or comprehensive market research.
- More than one brand, one offer, or Meta as the designated ad platform in the base package.
- Additional languages or formats beyond the two included aspect ratios.
- Layered editable source files or paid stock-asset licenses unless explicitly agreed separately.
- Additional creative variations or original designs beyond the specified deliverable quantities.
- Post-launch monitoring or actual test-results analysis; available as an add-on when performance data is supplied.
- Uploading creatives into ad accounts, publishing ads, or guaranteeing platform approval.
- Use of images, footage, or trademarks without appropriate rights or authorization.
What we need from you
- Brand name and website or product page URL.
- Product or offer to promote during the month.
- Target audience, market or country, and agreed ad language.
- Brand identity assets, logo, colors, typography, and available guidelines.
- Licensed product images or other approved source assets.
- Approved product claims, offer terms, prices, and messages permitted in the ads.
- Previous ads or visual references showing the desired direction.
- Applicable legal, marketing, or platform-policy restrictions.
- Designated approver for creative directions and deliverables.
Delivery and revision terms
| Item | Details |
|---|---|
| Monthly subscription | One brand and one offer |
| Meta (Facebook / Instagram) | One agreed language |
| 4 original concepts | 4 purposeful variants |
| 8 static creatives | 1:1 and 9:16 |
| 16 PNG/JPG files | Testing hypotheses matrix (no campaign execution) |
| Within 5 business days of complete inputs | Up to 2 consolidated revision rounds |
| Delivery summary, not a campaign results report | Not included by default |
How we work
How it works
- Creative Brief Intake
We confirm the product, offer, target audience, messages, previous ads, formats, platform, and required assets.
- Concept Development
We develop four distinct creative angles, hooks, and visual directions for approval.
- Design & Variations
We design four masters and four variants, then export both agreed sizes and check copy and brand consistency.
- Handover & Testing Matrix
We hand over sixteen exports and a matrix showing each test variable and how to compare results after launch.
Add-ons
Pick what fits, your total updates live.
FAQ
Frequently Asked Questions
What is an original ad concept?
A distinct creative angle, message, or visual treatment. A simple resize or trivial copy change is not counted as an original concept.
How many ads will I receive each month?
You receive 4 original concepts and 4 variations: 8 static creatives in two sizes each, for 16 ready-to-use exports.
Are video ads or UGC included?
No. The base package is for static creatives. Video, UGC, and editing are separate services.
Do you manage paid ad campaigns?
No. We deliver creative assets and a test plan; campaign setup, media buying, targeting, and monitoring remain with your team or a separate service.
Do you guarantee the best-performing ad?
No. The test matrix defines hypotheses, but results require actual campaign data. A separate results-review add-on is available.
Can I request more sizes?
The base package includes 1:1 and 9:16. A third format for the monthly batch is a paid add-on.
Can the package cover multiple products?
The base package covers one brand and one offer per month to keep the test focused. More offers or campaigns need separate scope.
Are editable source files included?
Final PNG/JPG files and the test plan are included. Layered editable source files require an explicit separate agreement.
Refresh your ad creatives. Test new ideas instead of recycling the same ad.
Each month, receive original ideas, purposeful variations, and ready-to-upload formats, with a testing plan your media team can use once the ads run.